Manager, Business & Market Intelligence, DSM Innovation Center  

Ubald Kragten got his master degree in Chemistry in 1985 after which he moved into an R&D role within DSM. The he moved into Technology Management with an operating unit of DSM in 1996 in which managing the development portfolio and benchmarking the technology position of the PMC’s of the operating unit were key elements. In 2001 he moved into business intelligence with DSM Fine Chemicals and since 2006 he is responsible for the Business & Market Intelligence within the DSM Innovation Center.

The Business Intelligence Network of DSM (BIND) - How to manage Business Intelligence across borders

Within DSM - a global operating company active in production of nutritional and pharma ingredients, performance materials and industrial chemicals - Business Intelligence is considered as a key competence to achieve top performance. BI is present in all operating units supporting, advising and challenging management. Insight will be provided in how BI is set up per operating unit, how BI is operating within these units and how BI is cooperating over the units. DSM has established a Business Intelligence Network (BIND) and the role of this network will also be highlighted. Finally, insights will be given with respect to how DSM has organized its information disclosure process.

Presentation goals

• How to organize BI in a global, multinational company
• The balance and differences between serving the operating unit and the company overall
• The role and importance of a BI network within the company