Global Market Intelligence
Wallenius Wilhelmsen Logistics

Teresa Lehovd is a Chief Analyst, specialist in Heavy Equipment Industries, with Wallenius Wilhelmsen Logistics. Teresa has been working in shipping industry for 20 years, whereof 13 years holding various CI-related positions in Wallenius Wilhelmsen. She has a Master degree from University in Gdansk (Poland) and Bachelor of Management degree from Norwegian School of Management. Teresa is a SCIP member since 2000.

Is creating advanced forecast models an enhancement of company’s competitive edge or a waste of energy?

Assessing the size and developments of a future market is a challenging task, and if done properly, is a powerful competitive advantage for any company.

There are many approaches to achieve the goal, and the process is usually long and complex. In the rapidly changing world, however, the results may not always be valid for a long time, but the process is a great value in its self.

Welcome to the world of forecasting!

Presentation goals:

• Share the pros and cons of applying various forecasting methods to assess future market developments
• Learn how to involve the entire organization in the forecasting process
• Understand data quality aspects