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Michael Sperger, Platform & Strategic Intelligence, SAP Global Marketing |
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Michael Sperger is a Director of Market Intelligence with SAP, a global leader in enterprise application software. Prior to joining SAP, Michael managed a team of intelligence analysts at IBM. Michael is a member of the SCIP Board of Directors and served as program chair for its 2007 International Annual Conference. He holds a master's degree in technology management from the University of Pennsylvania.
Marshaling Resources for the Intelligence Function
Securing resource commitments for the intelligence function is one of the most important responsibilities of the CI manager. Managers must learn how to acquire funding and talent, often in budget-constrained environments, to support the intelligence requirements of the business. These skills, while vital, are often quite different from the skills that distinguish a successful CI analyst. This session will discuss issues of budgeting, recruiting, and salesmanship that are universal to all CI functions, regardless of size or organizational location.
Presentation Goals
- Identify the critical differences between required skills for CI management vs. CI analysis
- Discuss best practices for resource management in the CI function, including outsourcing and global talent
- Highlight important considerations and potential pitfalls in securing CI resource commitments
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