Eduardo Flores Bermudez is a Medical Doctor trained in Neurological Surgery (Bonn, Germany) and specialized in Pharmaceutical Medicine (Swiss College of Physicians). Close to two decades ago and after some years of clinical practice and administrative experience in various Clinics (in Mexico, Honduras and Germany) he joined the Pharmaceutical Industry,. His Pharma experience covers international responsibilities from Clinical Development, Medical Affairs, Strategic Marketing, International Product Management, e-Marketing through Competitive Intelligence (CI).

He has been involved in CI since 1997, when he started leading a CI project and developed a state-of-the-art computer-based CI platform for Schering AG (now BayerSchering Pharma). Ever since Eduardo has assumed new responsibilities and challenges within the company, e.g., as an internal Consultant for Competitive Intelligence within R&D Quality and Operations, or managing CI from within Global Market Research. Eduardo is currently responsible for the development and implementation of a new CI concept at a newly formed Business Unit.

Eduardo has been a scholar of the German Academic Exchange (DAAD). He concluded his Business Education (MBA) in Cambridge, U.K. (Anglia Polytechnic University). He has been a SCIP member for a number of years and has lectured for SCIP, in Amsterdam, Dresden and London. He has also been a faculty member of the European Center for Pharmaceutical Medicine, where he has lectured on Competitive Intelligence and Strategic Marketing in Basel, Switzerland.

Managing Change

The Lecturer addresses Change Management determining it as a highly relevant and substantial system and not merely as a "buzz word" or "business trend". The "raison d'être" of Change will be clearly depicted. Without the recognition of a changing world, even the vision of what the world will become, and without the determination of adapting to such changes, companies have less of a chance to be succesful, maybe even to survive.

Approaches for Change, key actions to undertake, some of the processes involved and effective tools for a promising model of Change will be addressed.  Based on examples, cases of failure as well as succes stories the promise of Change Management will be highlighted.

Goal of the presentation: 
To provide the participant with a detailed overview of Change Management, its processes, advantages, risks, and rewards.