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Cormac Ryan, TMA International (USA) |
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Cormac Ryan is president of TMA International , providing competitive intelligence and other consulting services to multinational clients including AT&T, Pfizer, Quaker Oats, GlaxoSmithKline, Ericsson, Cadbury Schweppes, Alcatel-Lucent and ConAgra Foods. He has led executive discussions in more than 25 countries for these clients. He has a BA in economics from Columbia and MBA in marketing from New York University, and for 6 years was adjunct professor of marketing at NYU graduate school.
Case Studies:
American Airlines & Cadbury Schweppes: Using CI for Strategic Planning
October 26, 11:30-12:15
This session will feature a case study that address developing information networks. American Airlines used an internal team to conduct the research.
American Airlines’ achieved a dramatic turnaround in its Maintenance & Engineering business after five years of significant losses. Through an extensive "best practices" CI effort, American was able to implement significant operational efficiencies and cost savings - not only to address its own maintenance needs, but to become a major outsourcing organization, servicing other airlines.
Objectives
- Learn best practices on how to develop information networks
- Understand how these lessons can positively affect your CI information gathering efforts
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