A Cascade of Analysis for Business Insight

Dr. Craig S. Fleisher, Odette School of Business &
Sheila Wright, De Montfort University (Co-presenter)
Half-Day Workshop

Dr Craig Fleisher is the Windsor Research Leadership Chair and Professor of Management, Odette School of Business, Canada. He is the co-author of two best selling analytical techniques texts Business and Competitive Analysis and Strategic and Competitive Analysis and co-editor of three CI books Competitive Intelligence and Global Business, Controversies in Competitive Intelligence, Managing Frontiers in Competitive Intelligence. He is Immediate Past President of SCIP, founder and inaugural Chair of the Competitive Intelligence Foundation, and recognized as one of Canada’s top MBA instructors. Craig sits on several corporate boards, particularly for companies providing products and services in intelligence and knowledge management. He has lived in 4 countries and advised many global organizations such as Alcan, Bell Canada, Esso, IBM, Johnson & Johnson, Labatt, Levi Strauss, Merck, Novo-Nordisk, Philip Morris, Procter & Gamble, Shell, Telstra and Westinghouse.

A Cascade of Analysis for Business Insight

Description:
This Workshop is designed for the intermediate level CI professional. Those who are looking to bring more added-value to their work, seeking insight rather than data and are being asked to support key organisational decisions will benefit most from attending. An initial instruction session will set the framework for analysis and introduce the cascade orientation, starting at the macro-environmental level, moving to the industry and market, next through to the SBU and then to competitor level. Some commonly used, but frequently misused frameworks will be examined, alongside others which have been developed by the presenters. Exercises, mini-case studies and examples will be used to enhance and increase the velocity of learning and familiarity of purpose. Delegates will be encouraged to discuss their own industries and the particular challenges they face. They will receive guidance from the presenters on how to
improve their analytical output to produce stronger impact.

Workshop Goals

• Develop an understanding of the need to critically evaluate analytical techniques
• Learn how and when to adapt and/or combine techniques for specific purposes
• Appreciate how analytical techniques can inform the decision making process